A coalition of immigration advocacy groups today announced a new $50 million campaign aimed at pressuring lawmakers from both parties to pass a pathway to citizenship. The effort, which comes as the White House is previewing how President Biden will recommit to passing a pathway to citizenship for Dreamers, TPS holders, farm workers and other essential undocumented workers in Joint Address to Congress, includes a $30 million commitment from the “We Are Home” campaign led by advocacy organizations, as well as a $20 million commitment from a handful of other immigration groups including FWD.us.

READ MORE FROM FWD.us: President Biden should seize the opportunity to lead on citizenship legislation

This effort to underscore the importance of a pathway to citizenship kicks off with a $1.5 million television and digital ad campaign from “We Are Home,” which will launch on Saturday across five states and Washington, D.C., accompanied by digital ads running in six more states.

New polling from Garin-Hart-Yang/Global Strategy Group/LD Insights, as well as Anzalone List/Center Forward, Public Opinion Strategies (GOP) poll and Data For Progress all show that a pathway to citizenship for undocumented immigrants remains incredibly popular with a range of 75% to 66% in support. The popularity of these proposals show that these are not only good policy, but good politics.

READ MORE FROM THE AP: Immigration groups launch $50 million effort for citizenship

READ MORE FROM THE WASHINGTON POST: Biden will pledge to tackle immigration overhaul in address to Congress, while signaling openness to more targeted deal